Welcome to Monterosa – the fandom platform that turns fan engagement into fan conversion. The broadest library of fan experiences, powered by safe AI automation, unified data pipelines, and a plug-in loyalty layer.
Point solutions typically needed just to cover fan engagement, gaming, loyalty, and conversion – before you've touched your CMS, CRM, or analytics
Monterosa client analysisTypical conversion rate from engaged fan to paying customer on digital platforms
IRP Commerce, Dec 2025Apps, websites, connected TV, venues, broadcasts, and streaming platforms. One fan engagement platform across every surface.
Configure your data pipelines, styling, consent management, and branding once. From that point forward, every experience you deploy – first-party or third-party – inherits all of it automatically.
Guided setup flows mean your team – or your agency – can launch new experiences without specialist resource. What used to be a project becomes a configuration.
Every new experience, game, or third-party product you add inherits your existing integrations automatically. No new pipeline. No new project.
The experience marketplace is open and growing. Add new engagement formats from Monterosa or from third-party partners – all plugging straight into your stack.
Every prediction, vote, game played, and piece of content shared is a signal. Those signals accumulate – across every surface, every experience, signed-in fans and anonymous visitors alike. The platform builds an increasingly rich picture of your audience, powering personalised conversion at scale.
Weekly return visits for fans who interact with the platform
More likely to enter the commercial funnel to buy
Monterosa customer data
Not a point solution. A platform covering every major engagement use case – each one generating first-party data and feeding your conversion engine.
A curated, growing library of pluggable experiences – first-party and third-party – each one inheriting your integrations from day one. Near-zero marginal launch cost.
Add a new game, a new partner product, or an entirely new engagement format – without a single new integration project.
Every product in the Interaction Cloud is part of a coordinated system – engagement that feeds intelligence that drives conversion.
Fan plays a game, makes a prediction, casts a vote
Every interaction builds a richer audience profile
Personalised next step at the moment of peak intent
Loyalty mechanics that drive repeat engagement
Rewards, membership, progress, and competitive play that turn visits into habits
Moment-driven conversion engine – reads intent signals and responds in real time
Social amplification – fans create, share, and pull new audiences back in
AI and automation interface – governed, human-in-the-loop, plugged into any LLM
Whichever industry you're in, the Interaction Cloud integrates into your existing owned and operated platforms – saving on costly hires and delivering faster than building in-house.
Deeper fan relationships and direct-to-fan revenue through your own digital products
Unified fan engagement across the season with intelligence that benefits every club
Free-to-play acquisition and retention mechanics that convert to real-money play
Interactive overlays and second-screen experiences that keep audiences tuned in
Sponsor-led fan experiences that generate first-party data and prove partnership value
Gamification and loyalty mechanics that drive repeat purchase and grow customer lifetime value
"I couldn't have a better partner. Thanks for everything your team has done to support us and get these games out and in the wild."
"[ Second testimonial – ideally with a specific metric or outcome. e.g. engagement lift, sign-up rate, data capture improvement ]"
Built for the way modern engineering teams work. Scalable infrastructure, clean APIs, and native AI integration – so your platform grows with you.
A fan engagement platform is a technology product that helps sports teams, leagues, broadcasters, and entertainment brands create interactive experiences for their audiences – such as predictions, trivia, voting, fantasy games, and competitions – within their own apps, websites, and digital products. Monterosa's Interaction Cloud goes further by connecting engagement to data capture, loyalty, and revenue conversion in a single platform.
Most fan engagement tools are point solutions – a voting widget here, a trivia game there. Monterosa is a unified platform with the broadest library of fan experiences on the market, all sharing a single integration, unified data pipelines, a loyalty layer, and safe AI automation. You integrate once, and every experience you deploy inherits your configuration automatically.
The Interaction Cloud supports fantasy games, bracket predictors, voting, predictions, trivia, sweepstakes, instant win, live data visualisations, play-along games, event centres, personality quizzes, and more. The experience marketplace also includes third-party products from partners like Wave and Ping, all deployable with zero additional integration.
Experiences built on Monterosa can be deployed across any digital surface – mobile apps, websites, connected TV, in-venue screens, broadcast overlays, and streaming platforms. The platform is designed to work within your existing owned and operated products, not replace them.
Every fan interaction generates a signal – a prediction, a vote, a game played. The platform builds audience intelligence from these signals and uses products like What Next? (moment-driven conversion) and the Loyalty Layer (rewards, membership, and progress mechanics) to turn engaged fans into ticket buyers, subscribers, and repeat customers at the right moment.
Once your initial integration is complete, new experiences can be configured and launched in hours, not weeks. The platform includes guided setup flows designed for in-house teams or agencies – no specialist engineering resource required for each new deployment.
Monterosa works with sports teams, sports leagues, sportsbooks, broadcasters, brands, and direct-to-consumer businesses. Customers include Liverpool FC, Fanatics, Formula E, ITV, EA Sports, Nickelodeon, and Six Nations, among others.
Fan data is collected and used within clear, compliant parameters to serve fans better – not to exploit their attention. The platform supports configurable consent management, first-party data ownership, and governed AI automation with human-in-the-loop controls. Monterosa does not sell fan data or facilitate dark patterns.
See the Interaction Cloud in action. We'll show you what it can do for your organisation in 30 minutes.